Touching supermarket ad showing palm oil’s impact on orangutans deemed too “political”.

A touching advertisement released by Iceland Supermarkets in the U.K. has stirred up controversy when it was deemed to be political advertising. The ad features an orangutan explaining to a little girl the impacts of palm oil on orangutans. Iceland became the first U.K. supermarket to remove palm oil from all its products earlier this year. The ad was created in partnership with Greenpeace.

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